video platforms such as Kuaishou, Bilibili, Douyin and Huoshan, to obtain more data flows and encourage brands and buyers to do more live broadcasts,” Zeng said.
It also plans to tap into the social e-commerce sector, which is currently in its testing phase.
Experts say the livestreaming explosion is boosting China’s e-commerce sector. The new
format could display the commodities in more dimensions and increase users’ trust.
Cao Lei, director of China E-Commerce Research Center, said this method could attract consume
rs’ attention quickly and accurately as most of the livestreaming users are post-90s generation who are accusto
med to shopping online, as well as help online retailers to gain data flows and create a “real” shopping scenario.
“Immediate feedbacks could be given to merchants based on users’ instructions. Through their
mobile phones, consumers are able to talk with overseas buyers, which will greatly enhance users’ trust on the platform.”
China’s cross-border e-commerce sector has been growing rapid
ly over the past few years, owing to a rapid growth in the nation’s middle and high-income shoppers.