-than-expected box office market. The National Radio and Television Administration said box
-office revenue hit 31.17 billion yuan in the first half of 2019 in China, down 2.7 percent year-on-year. 上海品茶微信女神会所
To Athanasopoulos, Chinese audiences’ increasing demand for blockbusters and higher-re
上海品茶微信solution screens is part of the reason why premium film screenings are welcome.
“We saw strong demand in blockbusters, not only those (from) Hollywood but also Ch
inese-language films, which are increasingly welcomed by Chinese audiences.” 上海品茶微信女神会所
Athanasopoulos was talking about the science-fiction hit The Wandering Earth during the Spring Festiv
上海品茶微信al holiday. IMAX China’s bet on the film garnered earnings of over 300 million yuan from the box office.
“We see that continuing to happen in the future … and that’s part of the
reason why we made an expansion plan to tap China’s fast-growing premium film scree 上海品茶微信
ning market, which we think is taking up a larger share of China’s overall box office market,” he added.
上海品茶微信女神会所IMAX China’s move to expand came amid growing concerns China is tempering demand for films.
Chen Shaofeng, a professor in culture and entertainment at Peking University, sa
id although IMAX China set an expansion plan, the amount of new cinema 上海品茶微信
s (40) still seems to be modest. “The overall market performance might be an influence,” he added.
“The lower-than-expected box office performance this y 上海品茶微信女神会所ear is partly because of a drop in cin
ema visits, particularly in third-and lower-tier cities where demand is weakening,” Chen said.
A rough industry estimate from entertainment analysi
上海品茶微信s website Dengta under online ticketing platform Taopiaopiao show
s cinema visits slumped by nearly 100 million to around 807 million in the first half of this year.
“On one hand, rising ticket prices prevent many people from visiting cinema 上海品茶微信女神会所
s, as cinemas stopped selling cheap tickets at 9.9 yuan or 19.9 yuan,” Chen said.